Single Vineyard Package Redesign

Known as one of the original Rhone Rangers, honoring the Cline’s heritage in making these Rhone varietals was at the core of the creative brief. Other objectives were to elevate and modernize this top tier wine. Custom icons, thick cotton paper and ‘stamped’ in winemaking details give this package the same handcrafted care that goes into the making of the wine.

Single Vineyard Package Redesign
Single Vineyard Package Redesign

My process for redesigning a package begins with a series of questions I write and give to the key stakeholders. From those answers a creative direction is discussed and a brief is written. I am comfortable being not only the creative director in charge of the overarching story of the brand but also the hands on designer as well as project manger and keeper of timetables.